eCommerce Insiders: The Journey To Success
eCommerce Insiders: The Journey To Success" dives into the heart of online business, unraveling the real stories behind successful direct-to-consumer (DTC) brands. Hosted by Chris Marrano, a seasoned expert in digital marketing and the founder of Blue Water Marketing, this podcast is a treasure trove of insights, strategies, and inspirational tales from the forefront of eCommerce.
In each episode, Chris sits down with founders and visionaries who've navigated the complex waters of eCommerce to bring their brands to life and scale to new heights. From groundbreaking marketing tactics to the raw challenges of entrepreneurship, "eCommerce Insiders" offers listeners an exclusive look into the strategies that fuel real growth and success in the digital age.
Whether you're an aspiring entrepreneur, a seasoned business owner, or simply fascinated by the dynamics of the eCommerce world, this podcast will equip you with the knowledge and inspiration to chart your own path to success. Join us on this journey, and let's explore what it takes to turn vision into reality in the bustling marketplace of the internet.
eCommerce Insiders: The Journey To Success
AB Marketing Group - Abed Adawi
In this conversation, Chris speaks with Abed Adawi, the co-founder of AB Marketing Group, about the importance of social media and content in e-commerce. They discuss the planning process for creating content, the evolution of short-form and user-generated content, and the role of technology and equipment in content creation.
They also explore the balance between highly produced content and user-generated content, the importance of branding and brand guidelines, and advice for starting to shoot content. Throughout the conversation, Abed shares insights and lessons learned from working with luxury brands and emphasizes the importance of starting small and building confidence in content creation.