eCommerce Insiders: The Journey To Success
eCommerce Insiders: The Journey To Success" dives into the heart of online business, unraveling the real stories behind successful direct-to-consumer (DTC) brands. Hosted by Chris Marrano, a seasoned expert in digital marketing and the founder of Blue Water Marketing, this podcast is a treasure trove of insights, strategies, and inspirational tales from the forefront of eCommerce.
In each episode, Chris sits down with founders and visionaries who've navigated the complex waters of eCommerce to bring their brands to life and scale to new heights. From groundbreaking marketing tactics to the raw challenges of entrepreneurship, "eCommerce Insiders" offers listeners an exclusive look into the strategies that fuel real growth and success in the digital age.
Whether you're an aspiring entrepreneur, a seasoned business owner, or simply fascinated by the dynamics of the eCommerce world, this podcast will equip you with the knowledge and inspiration to chart your own path to success. Join us on this journey, and let's explore what it takes to turn vision into reality in the bustling marketplace of the internet.
eCommerce Insiders: The Journey To Success
Bulk Candy Store - Ken Shenkman
Summary
Ken Shenkman, co-owner of Bulk Candy Store, shares insights on managing a family-run business and the challenges of scaling in a competitive market. He emphasizes the importance of finding a niche and focusing on profitable products. Ken also discusses the impact of email marketing on revenue and the need for customer trust. He advises businesses to prioritize user experience and optimize product pages. Additionally, he recommends the Judge.me app for customer reviews. In this conversation, Ken Shenkman, the owner of Bulk Candy Store, shares insights on fixing reviews and importing them to Judge Me, the research and development process, multi-channel sales and platforms, selling on Etsy and branding, advice for starting an online store, and goals for the future.
Takeaways
- Ensure that reviews are properly tied to product IDs when importing them to a new platform.
- Use customer feedback and competitor analysis to inform research and development decisions.
- Choose the right sales channels based on your unique products and target audience.
- Differentiate your store by focusing on your strengths and establishing your brand identity.
- Consider outsourcing marketing efforts to reach a wider audience and grow your business.
- Focus on building customer relationships and providing a personalized experience.
- Emphasize uniqueness, credibility, and customer communication to stand out in the market.
- Set clear goals and strategies for your online store's growth and expansion.