Anthony Orisses, the founder of Rare Cut, shares his journey of creating a patented pocket square that stays up and doesn't require folding. He discusses the inspiration behind Rare Cut and the challenges of wearing traditional pocket squares. Anthony emphasizes the importance of audience feedback and the benefits of crowdfunding. He also talks about the role of being the face of the brand and the power of sharing your journey.
Anthony shares his experiences with website development and marketing strategies, and he reveals his plans for the future of Rare Cut, including customization options. In this conversation, Anthony Orisses, the founder of Rare Cut, discusses the purpose and impact of his brand. He shares how Rare Cut supports small businesses, raises awareness for breast cancer, and partners with a mentorship program. Anthony also talks about the company's plans for expansion and broadening their horizons. The conversation highlights the power of customization and the value of personalization in consumer goods. Finally, Anthony provides information on where to find Rare Cut and encourages listeners to consider their products as unique gifts.
Takeaways
- Observing a need and finding a solution can lead to great business ideas.
- Crowdfunding can be a valuable way to test a product concept and gain support.
- Sharing your journey and engaging with your audience can create a loyal customer base.
- Choosing the right marketing strategies and platforms is crucial for success.
- Continuously evolving and adapting to trends is essential for growth.
Links:
https://www.rarecut.com/
Chapters
00:00 Introduction to Rare Cut
00:37 Anthony's Background and Inspiration for Rare Cut
02:06 The Concept of Rare Cut
03:25 The Challenges of Wearing Pocket Squares
04:21 Choosing the Right Designs for Rare Cut
06:40 Sourcing and Manufacturing for Rare Cut
08:09 The Journey to Launching Rare Cut
10:08 The Importance of Audience Feedback
11:59 The Benefits of Crowdfunding
13:58 Lessons Learned from the Crowdfunding Experience
15:29 The Role of Anthony as the Face of Rare Cut
18:29 The Power of Sharing Your Journey
20:21 The Importance of a User-Friendly Website
24:29 Marketing Strategies and Testing
27:04 Preparing for Father's Day
29:05 The Future of Rare Cut
32:40 Purpose and Impact
33:21 Supporting Small Businesses
33:53 Supporting Breast Cancer Awareness
34:22 Supporting a Mentorship Program
34:53 Expanding and Broadening Horizons
35:18 The Evolution of a Business
36:18 The Power of Customization
37:28 The Appeal of Customization
38:31 The Value of Personalization
39:26 The Experience of Unboxing
40:14 Where to Find Rare Cut